[Distutils] how to set installation directory on windows using bdist_wininst

how do I 'contrl' the place where an python application is put on the system where it will be installed? Is this possible using distutils? preferably this would be (according to windows customs) something like 'c:\program files\myappl' Is is possible to let the user choose another place than the default place? (I see a lot of talk about disutils better suited for for 'modules' than application, I am aware of this. No, I can not use py2exe; I have good reasons for that.) thanks in advance, henk-jan