Hi Folks, Here is my take on ticketing strategy, sorry for being late at it. This is based on having handled over thousand event managers doing lot many more events (quite a few of them in India). 1. Segmenting tickets I understand there is a large student group that would want to be at this conference and benefit from it. They cannot pay a lot and hence there should be an extremely affordable Student Pass. Exclusively for them. Student Pass - rs. 250 (Showing valid ID at registration would be must, badge will mention Student) Working Professional Pass - rs. 750 (Because people like me can easily pay that much, take away value from such conferences are much more higher) This can significantly help increase budget for A/V and other important things that will make the event a quality one without having to solely depends on Sponsors money. 2. Closing registrations Early Usually registrations increase drastically towards the closing dates for registration. And this not necessarily be the event date (minus one). In indian scenario I would say over 40% of registrations happen in the last 3-days before the registrations close. Having starting registrations over two months in advance closing registrations 7 days before the event would be an excellent idea. I would highly recommend this for volunteer driven event so that planning and execution can be smoother knowing everything about the size of your audience 1 week in advance. Being very clear about when the registrations close (just like how you are clear about Proposal submission) makes event last minute guys register 1 week before. How cool! 3. Alternative to Early Bird Discount codes are great alternative to having early bird. For instance, I would launch with discount code 'ilovepython' or similar while announcing the opening of registrations. This code can be kept to a max quantity of 50, valid for first 3 days with a cash discount of 200 rupees (on Professional Pass) pushed mainly to the mailing list, twitter and facebook group. (Just an example!) My 2 cents. Shalin Jain http://twitter.com/shalin10 On Wed, Jun 30, 2010 at 7:52 PM, Anand Chitipothu <anandology@gmail.com> wrote:
2010/6/30 Anand Balachandran Pillai <abpillai@gmail.com>:
On Wed, Jun 30, 2010 at 3:52 PM, Noufal Ibrahim <noufal@gmail.com> wrote:
On Wed, Jun 30, 2010 at 3:47 PM, Anand Balachandran Pillai <abpillai@gmail.com> wrote:
[..]
+1. Valid point. We need a "register" on site and then click on "Pay" button which takes us to doattend. This way we can track delegates on our site and get payment status from doattend also. I am sure their API should support that.
I agree to this as well. I'll talk to doattend about it.
What about the early bird thing? I think Kenneth's suggestion makes sense. I'm eager to avoid any queues at the conference since it's a hassle.
Yes. We should try to avoid the queues on the venue. They are always a time consuming affair.
I don't think early-bird registration is going to cutdown the queue. People anyway have to collect the conference kit and swag. With early-bird registration we will have a better estimate of number of people expected.
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