On Thu, 30 Oct 2003 08:41:17 -0800 Chuq Von Rospach <chuqui@plaidworks.com> wrote:

On Oct 30, 2003, at 7:48 AM, Brad Knowles wrote:

One big reason: increasing spam blocking (stupid or otherwise) of non-individually addressed email. The old list server setup of:

to: subscribers of list <list@foo> bcc: bulk_drop@of.subscribes

is increasingly risky as far as delivery is concerned.

I've seen a couple mail BCPs and internal spam-handling plans at large ISPs and corporates which explicitly include the line item:

Discard all mail with more than one address in the envelope.

Scary, stupid, true: They want the pain to stop. I find it hard to blame them.

I also don't think it allows for the kind of personalization that's needed for your general audiences (help URLs, unsub URls, etc).

Aye, such VERPish attributes is becoming a necessity.

-- J C Lawrence
---------(*) Satan, oscillate my metallic sonatas. claw@kanga.nu He lived as a devil, eh?
http://www.kanga.nu/~claw/ Evil is a name of a foeman, as I live.