On Sat, Dec 29, 2012 at 11:51:05AM +0900, Stephen J. Turnbull wrote:
Also, you should check that indeed no spam *at all* is getting through your list. Even one true spam will trigger some services' blacklists, and you will go through hell (ie, huge amounts of bureaucratic registering and proving your worthiness to send mail to their customers) trying to get back on their good sides. If you *did* pass *any* spam, or even a legitimate post from a user selling something, be prepared to explain what you are doing to stop that in the future, or demonstrate that your double opt-in process informs the users at every stage that your list includes email solicitations (ie, if the user didn't explicitly acknowledge they want them, they *are* UCE).
Way back in the early days of spam-fighting, using the term "double opt-in" was a sure way to get on various blocklists. There is no such thing. That was a code phrase twisted by the spammers, who wanted to claim that their possession of any email address was "opt-in", and any attempt to CONFIRM the opt-in was "double opt-in". If I was running an abuse desk and working an issue about "incorrectly blocked" email, it would be a huge help to me to know that the person I was dealing with really understood the issue. Use the term "confirmed opt-in", and you'll get a better response. Show that you understand the issue and are on their side, rather than just trying to get around them.
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- John Oliver http://www.john-oliver.net/ *
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