The certificate course on “Go To Market for New Ventures” is a hands-on 2 day comprehensive, intensive and extensive training-framework fortified by two key pillars: The Product and The Market. The framework aims to provide a tool-box to entrepreneurs and business owners to re-discover the product market fit, access paying customers, accelerate sales and expand consumption base of the venture’s value proposition. The trainers expect the participant to be diligent enough to “work” and actively participate during the workshop. Sharing insights derived from personal, professional and entrepreneurial with co-participants in the camp is an essential ingredient to foster a collaborative learning climate during the workshop. Such a collaborative participation shall bode effective to maximise the “return on investment” for everyone; investment here comprises active time, contextual insights on participants’ ventures or businesses and money. Innovation is an absorbing & continuous exercise and derives its success based on the “quality of interactions” and thus interactivity is the key to facilitate the learning experience. For Details visit: http://www.iimlincubator.com/gotomarketwithlincubator/ WHAT WOULD THE PARTICIPANTS LEARN? All modules will cover B2B, B2C, B2B2C and C2C across digital and tangible products & services DAY 1: 18th Feb. MODULE 1: 4 Hours a. Getting the prudent Product-Market fit b. Customer Discovery & Customer Validation c. Challenges to and Remedies for Product Adoption, Technology Adoption DAY 1: 18th Feb. MODULE 2: 4 Hours a. Acquiring your first few paying customers b. Optimizing Customer Acquisition Costs & sales acceleration c. Pricing Tactics DAY 2: 19th Feb. MODULE 3: 4 Hours a. Channel Development, Bundling and Calibrating Product Life Cycle b. Customer Retention and Maximising Customer Life Time Value c. Build a WoW Sales Pitch DAY 2: 19th Feb. MODULE 4: 4 Hours • Pitch your product/service/solution to potential customers & investors. ________________________________________ VENUE: IIM Lucknow, Noida Campus, B-1, Institutional Area, Sector 62, Noida, Uttar Pradesh 201307 DATE: 18th & 19th February, 2017 INVESTMENT: INR 48,000/- (all incl.) (INCLUSIONS: F&B, Workshop Material & Access to Mentors) REGISTER NOW <https://in.explara.com/e/go-to-market-for-new-ventures/checkout> TAKEAWAYS FOR PARTICIPANTS: a. Potential Seed Capital from L Incubator at IIM-Lucknow b. Access to Potential Investors e. Certificate from IIM-Lucknow TRAINERS' PROFILE: Nitin Pandey: Founder & CEO Parentune | Seasoned Marketeer turned Entrepreneur, ex Zee Learn, ex L'Oreal, ex Apollo Tyres, ex Leo Burnett Prof. Moutusy Maity: Consultant & Researcher | Expert on Internet Marketing, Marketing Research, Technology Adoption by Consumers, Multi Channel Marketing, BoP Marketing Paritosh Sharma: Product Entrepreneur | Intel Accelerated | Specialist Early Adopter; Author of Patanjalize Your Brand -- Thanks and regards, *Sheeba Khan* Manager L-Incubator Indian Institute of Management Lucknow (IIML) Noida Campus, B1, Institutional Area, Sector 62, Noida – 201307 (U.P) India NCR Mobile +91-988-938-1391 Phone (Off) +91-120-6678511 Phone (Fax) +91-120-6678506