I just don't view it as that insulting. In America it has become a slang term to mean something is cool; "That's so pimp!"

Jeez, I'm clearly getting old, never heard this one.

I don't think that's going to fly... just think of a user manual: "Please use the pimp for your platform to download piddle from the Internet. After successful operation, click on idle to start off into working mode."

Must be a cultural thing...

Hardly, it's well known we "Yanks" don't have any (culture). What we also don't have any longer is a collective sense of humor in the use of language (we can find _anything_ offensive), which suggests we should be barred from suggesting names for anything :-) The first definition in my dictionary for pimp is simply "procurer".