Here's a good blog post about setting env vars on Windows:
https://www.dowdandassociates.com/blog/content/howto-set-an-environment-vari...
It's not really much harder than on Unix platforms.
The only catch is that Windows users will often not know about such
env vars or how to use them, because on Windows you typically set up
your configuration via the application and using the registry.
Perhaps we could have both: an env var to enable UTF-8 mode and
a registry key set by the installer.
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