1-4 and 14-17 remind me of a railway crossing warning/stop sign such as: https://www.nzta.govt.nz/assets/resources/roadcode/gfx/railway-cross-stop-sign.gif

If I had to pick a favourite I’d be tempted to say 23, however I like it when logos are more subtle such as the smile and a->z hidden in Amazon’s logo or the use of negative space in FedEx to create an arrow.

I like the styles of 28-33, and would like to throw in the suggestion of combining these to mostly hide the letters by overlaying them. The effect to me creates a little character, and using the grey almost makes it feel robotic. Of course, the single ‘eye' should be green to indicate a passing test. Here’s my rather crude mockup of what I’m suggesting, which is even suitable dimensions for a favicon, and could be used the a word mark to make it clear that it’s Tox:


Just a thought :)

Cheers,
Dave

On 1 Jun 2017, at 22:52, Floris Bruynooghe <flub@devork.be> wrote:

FWIW I'm slightly sad not to see the happy familiar smiley in the logo.
Somehow that's the main visual that springs to mind when I'm thinking of
tox.  Otherwise I can concur with 22/23.  I also like the 33-style,
Oliver does a good job arguing for that as well ;-)

Cheers,
Floris


Oliver Bestwalter <oliver@bestwalter.de> writes:

ok, i know ... an F is actually a failed test, but an X is not much better
- it's the association it creates in me.

On Thu, 1 Jun 2017 at 16:57 Oliver Bestwalter <oliver@bestwalter.de> wrote:

Hi,

I would really want to to like 23, but it feels wrong to me. The sign
creates an association that it is a way towards something and then the name
tox starts to read like "to X" to me , but I don't want to go to X, because
X is a failed test. If anything I want to go from X to . (or 'o' as short
for 'ok' or a really, really big dot). If tox was called "txo" that would
work, because then we could have a red X - the failing test - and then a
green circle (o, dot, whatever). But like this the direction is wrong and
it does not help to make the X green. An X is a failed test- a green X is
just ... weird to me.

I like the idea of the typographically really heavy suggestions later on
(but without those colored circles in them, they don't really do it for
me). There is an idea of solidity behind it, that I can really get on board
with. Like: tox is this really solid tool, that helps you get your testing
and CI automation out of the way. Like a big trusty hammer. If Thor would
be a developer - he would use it. He would definitely use it like his
trusted Mjölnir to smash all the bugs in the programs ... or something like
that. A double headed hammer like that can double as a T from tox.
Something like this:
https://blogdekiki.files.wordpress.com/2014/07/ciocan-2.jpg

So maybe the word "tox" in a really simple but very, very heavy font with
a mjölnir like hammer above it?

Cheers,
Oliver

On Thu, 1 Jun 2017 at 15:01 Nicolas Mendoza <niccolasmendoza@gmail.com>
wrote:

Hi,  I like 23.

+1 #23.

On Thu, Jun 1, 2017 at 7:52 AM, holger krekel <holger@merlinux.eu> wrote:

Hi all,

Oliver, Florian and me are discussing with a designer (Gero)
about the upcoming "tox" logo.  find attached the latest round
of drafts.  Anything you like or criticise in particular?

best,
holger

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