After talking to Britton, Nathan, and Anthony about this, I think I need to pull a mulligan on the current rebranding effort and start afresh in unit refactor.
To that end, I'm going to have a sprint a week from Friday, from 11AM-1PM EST or so, to work on this. I'll set up a google hangout, and if you want to come by, please do. It's going to be mostly some big, easily done renames, and then fixing unit tests.
Here's the event page; sorry about the weird theme, I don't understand why the default for a hangout is wine glasses.
Between now and then, I am traveling until Saturday, then next week will be devoting myself to fixing the remaining unit-refactor issues as enumerated on the Trello boards for unit refactor and documentation. Once rebranding is done, the docs will have to be lightly updated, but not too badly.