Too many colours and probably bad looking when rendered as a small icon. The one this looks more simple too my is no 24 but even for this I would use grey and eventually orange. The trend is towards minimalist: perfect logo should be one where you cannot remove anything from it ;) -- sorin

On 1 Jun 2017, at 12:52, Bruno Oliveira wrote:

Hi,

FWIW I liked the plaque version better (#23 for example), but they are all very nice. :)

Cheers,

...

On Thu, Jun 1, 2017 at 7:52 AM holger krekel wrote: Hi all,

Oliver, Florian and me are discussing with a designer (Gero) about the upcoming "tox" logo. find attached the latest round of drafts. Anything you like or criticise in particular?

best, holger _______________________________________________ tox-dev mailing list tox-dev@python.org https://mail.python.org/mm3/mailman3/lists/tox-dev.python.org/

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Hi, I would really want to to like 23, but it feels wrong to me. The sign creates an association that it is a way towards something and then the name tox starts to read like "to X" to me , but I don't want to go to X, because X is a failed test. If anything I want to go from X to . (or 'o' as short for 'ok' or a really, really big dot). If tox was called "txo" that would work, because then we could have a red X - the failing test - and then a green circle (o, dot, whatever). But like this the direction is wrong and it does not help to make the X green. An X is a failed test- a green X is just ... weird to me. I like the idea of the typographically really heavy suggestions later on (but without those colored circles in them, they don't really do it for me). There is an idea of solidity behind it, that I can really get on board with. Like: tox is this really solid tool, that helps you get your testing and CI automation out of the way. Like a big trusty hammer. If Thor would be a developer - he would use it. He would definitely use it like his trusted Mjölnir to smash all the bugs in the programs ... or something like that. A double headed hammer like that can double as a T from tox. Something like this: https://blogdekiki.files.wordpress.com/2014/07/ciocan-2.jpg So maybe the word "tox" in a really simple but very, very heavy font with a mjölnir like hammer above it? Cheers, Oliver On Thu, 1 Jun 2017 at 15:01 Nicolas Mendoza wrote:

Hi, I like 23.

+1 #23.

On Thu, Jun 1, 2017 at 7:52 AM, holger krekel wrote:

...

Hi all,

Oliver, Florian and me are discussing with a designer (Gero) about the upcoming "tox" logo. find attached the latest round of drafts. Anything you like or criticise in particular?

best, holger

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I like 2 the best. I like the ones after 22 much less than the ones where the letters are separate, but they all look pretty nice. I think there are times when you want a logo with letters and a time when you don't so we should have at least 2 forms. About dyslexia concerns -- Dyslexia is a catch-all sort of phrase which often means no more than 'the child cannot read', but we now know a lot more about what causes dyslexia in the majority of cases than we used to. See Stanislas Dehaene Reading in the Brain. https://www.amazon.com/Reading-Brain-New-Science-Read/dp/0143118056 -- a pretty amazing read which I can recommend just for fun, even if you don't have any particular interest in dyslexia. At any rate, contrary to what used to be thought, most dyslexics don't have problems telling the shapes of letters. It's the part of the brain where the shapes are converted into sounds -- which we now can locate with MRI -- where the problem occurs, which goes a long way to explaining why it is that dyslexia is a much greater problem for the children of England and France than those of Germany or Italy. Indeed you find children who aren't dyslexic in Italian or German, but who suffer from dyslexia when trying to read English or French, which they can speak, but not read. If your language is characterised by both of these one-to-one mappings 'this sound is made by this letter/these letter combinations and only by this letter/these letter combinations; and this letter/these letter combinations make this sound, and only this sound' dyslexia will be a much smaller problem for your culture than if your language only has one of these mappings -- such as Swedish, where if you see a word, you mostly know how to pronounce it, but if you hear one, ah, there are often many different spellings which could be responsible for the sounds you heard. And things are worst for those languages where many sounds can be represented multiple ways, and if a word is unfamiliar to you, you _don't_ automatically know how to pronounce it, until you ask somebody. The bottom line is that you don't have to worry about icons being problems for dyslexics. If they are going to have problems it will be the shield form that is more likely to cause it -- because nobody really expects you to read icons. But if the shield form causes them problems, they are going to have the devil of a time reading the tox output in the first place, at least if they read it in English. So I wouldn't worry. Laura

1-4 and 14-17 remind me of a railway crossing warning/stop sign such as: https://www.nzta.govt.nz/assets/resources/roadcode/gfx/railway-cross-stop-si... https://www.nzta.govt.nz/assets/resources/roadcode/gfx/railway-cross-stop-si... If I had to pick a favourite I’d be tempted to say 23, however I like it when logos are more subtle such as the smile and a->z hidden in Amazon’s logo or the use of negative space in FedEx to create an arrow. I like the styles of 28-33, and would like to throw in the suggestion of combining these to mostly hide the letters by overlaying them. The effect to me creates a little character, and using the grey almost makes it feel robotic. Of course, the single ‘eye' should be green to indicate a passing test. Here’s my rather crude mockup of what I’m suggesting, which is even suitable dimensions for a favicon, and could be used the a word mark to make it clear that it’s Tox: Just a thought :) Cheers, Dave

On 1 Jun 2017, at 22:52, Floris Bruynooghe wrote:

FWIW I'm slightly sad not to see the happy familiar smiley in the logo. Somehow that's the main visual that springs to mind when I'm thinking of tox. Otherwise I can concur with 22/23. I also like the 33-style, Oliver does a good job arguing for that as well ;-)

Cheers, Floris

Oliver Bestwalter writes:

...

ok, i know ... an F is actually a failed test, but an X is not much better - it's the association it creates in me.

On Thu, 1 Jun 2017 at 16:57 Oliver Bestwalter wrote:

...

Hi,

I would really want to to like 23, but it feels wrong to me. The sign creates an association that it is a way towards something and then the name tox starts to read like "to X" to me , but I don't want to go to X, because X is a failed test. If anything I want to go from X to . (or 'o' as short for 'ok' or a really, really big dot). If tox was called "txo" that would work, because then we could have a red X - the failing test - and then a green circle (o, dot, whatever). But like this the direction is wrong and it does not help to make the X green. An X is a failed test- a green X is just ... weird to me.

I like the idea of the typographically really heavy suggestions later on (but without those colored circles in them, they don't really do it for me). There is an idea of solidity behind it, that I can really get on board with. Like: tox is this really solid tool, that helps you get your testing and CI automation out of the way. Like a big trusty hammer. If Thor would be a developer - he would use it. He would definitely use it like his trusted Mjölnir to smash all the bugs in the programs ... or something like that. A double headed hammer like that can double as a T from tox. Something like this: https://blogdekiki.files.wordpress.com/2014/07/ciocan-2.jpg

So maybe the word "tox" in a really simple but very, very heavy font with a mjölnir like hammer above it?

Cheers, Oliver

On Thu, 1 Jun 2017 at 15:01 Nicolas Mendoza wrote:

...

Hi, I like 23.

+1 #23.

On Thu, Jun 1, 2017 at 7:52 AM, holger krekel wrote:

...

Hi all,

Oliver, Florian and me are discussing with a designer (Gero) about the upcoming "tox" logo. find attached the latest round of drafts. Anything you like or criticise in particular?

best, holger

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