[group-organizers] Sponsorship Sales, Fundraising for Community Orgs

[Don Sheu]

Hey all, I've learned a lot with sponsorship sales for PyCascades last
year, and now with Eloisa Tran chairing our sponsorship sales this year.

Wondering if there'd be interest in participating in training for groups
around the Python community?

For PyCascades, we were profitable as an org our first year. Eloisa joining
as our leader of sponsorship sales, we doubled, we may triple our gross
revenue.

One example tactic I can share –


   1. Eight days before the conference meets on February 23, I sent out
   reminder emails to past supporters of PuPPy, my group in Seattle
   2. The email copy was targeted to remind past supporters of PuPPy, we
   are hosting PyCascades in Seattle this year
   3. Please alert their staff that we are approaching sell out
   4. Got 15 new registrations that totals in about $2000 in additional
   revenue
   5. A silver level sponsor for $8000

My goal would be to include as many concrete examples like this in the
training. Eloisa was trained by the Anita Borg Institute to lead
sponsorship sales for Grace Hopper Conference. She donated $250k to
numFOCUS running sponsorship sales for PyData Seattle 2017, with about 800
attendees.

Let me know. I'll collaborate with Eloisa to create curriculum to share
with everybody.

What does everybody think?

-- 
Don Sheu
312.880.9389
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My Python user group convenes every month 2nd Wednesdays
http://www.meetup.com/PSPPython/events/232708762/


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