[IronPython] IronPython in Action Out!

[Adam Brand]

Also done! Looking forward to it. 

You might not get rich, but you could make some good money :-).

1. There were around 18,000 searches for "ironpython" in March in Google,
another 2000 or so for related terms.
(https://adwords.google.com/select/KeywordToolExternal). 
2. Put up an Adwords campaign that takes people to a special landing page
explaining what the book has to offer, testimonials, and a link to buy
(promote the e-book pdf over the hard copy for instant gratification/better
margin). Something like:
http://www.perrymarshall.com/google/?gclid=CLPB_uKx6ZkCFcxL5QoduTpBPw but
less cheesy/hard sell for a cynical technical audience and a direct CTA to
buy.
3. Allow people to download some choice chapters for free from the landing
page in #2, delivered via email (and agreeing to "opt in").
4. Put the people in #3 on an "autoresponder" (chain) informative marketing
campaign where you send them choice pages and tips; one email per day for
five days, then one per week for four weeks, then one email per month until
they unsubscribe. Aweber.com is good and cheap for this.
5. Profit :-)

You should be able to get a good clickthrough rate with an ad that reads:
Line1: IronPython in Action
Line2: New Book with Rave Reviews
Line3: Download Your Free Chapter Now

...so assume a 10% CTR. On the landing page, you should be able to get a 10%
conversion rate between direct buys from the landing page (5%) and the chain
email marketing campaign (5%).

So 200 sales per month...if your average profit per book (ebook and regular)
is $10 then you could bring in $2000 per month or $24K per year. Maybe more
if you raise the price of the book ($39.99?).

/end free Internet marketing advice

Adam

Adam Brand
SilverKey Technologies


-----Original Message-----
From: users-bounces at lists.ironpython.com
[mailto:users-bounces at lists.ironpython.com] On Behalf Of Alex News
Sent: Saturday, April 11, 2009 10:11 AM
To: Discussion of IronPython
Subject: Re: [IronPython] IronPython in Action Out!

>  Some proportion comes back - god knows no-one writes technical books to
get
> rich though! I do slightly better if you buy it through one of the links
on
> http://www.ironpythoninaction.com/

Done.  I look forward to reading it!

Alex


On 4/10/09, Michael Foord <fuzzyman at voidspace.org.uk> wrote:
> David Seruyange wrote:
>
> > Congrats although I was able to get a copy early (about 2 weeks ago)
> directly from Manning. Paid full price, I hope that somehow trickles back
to
> you :)
> >
>
>  Some proportion comes back - god knows no-one writes technical books to
get
> rich though! I do slightly better if you buy it through one of the links
on
> http://www.ironpythoninaction.com/
>
>  It has been a long journey getting to this point, so at the moment all
that
> matters is people reading it - and hopefully finding it useful!
>
>  All the best,
>
>  Michael
>
>
> >
> > David
> >
> > On Fri, Apr 10, 2009 at 12:09 PM, Shri Borde <Shri.Borde at microsoft.com
> <mailto:Shri.Borde at microsoft.com>> wrote:
> >
> >    Congratulations! This is very exciting!
> >
> >    -----Original Message-----
> >    From: users-bounces at lists.ironpython.com
> >    <mailto:users-bounces at lists.ironpython.com>
> >    [mailto:users-bounces at lists.ironpython.com
> >    <mailto:users-bounces at lists.ironpython.com>] On Behalf
> Of Michael
> >    Foord
> >    Sent: Friday, April 10, 2009 11:17 AM
> >    To: Discussion of IronPython
> >    Subject: [IronPython] IronPython in Action Out!
> >
> >    Hello all,
> >
> >    *Finally* IronPython in Action is out. This is the first English
> >    language book on IronPython and is now in stock with Manning and
> >    Amazon.com and on the Safari bookshelf. You can get all the
> >    details from:
> >
> >    * http://www.ironpythoninaction.com
> >
> >    It covers a whole range of topics, with introductions to Python and
> >    .NET, using various Python libraries and .NET framework classes, web
> >    development with ASP.NET <http://ASP.NET>, Silverlight and web
> >    services, plus topics like
> >    WPF, testing, metaprogramming, system administration, embedding
> >    IronPython in .NET applications and so on.
> >
> >    The foreword is by Jim Hugunin and Dino Viehland is the technical
> >    editor.
> >
> >    Many thanks to all those who helped, including those who gave
feedback
> >    during the early access program.
> >
> >    All the best,
> >
> >    Michael Foord
> >
> >    --
> >    http://www.ironpythoninaction.com/
> >    http://www.voidspace.org.uk/blog
> >
> >
> >    _______________________________________________
> >    Users mailing list
> >    Users at lists.ironpython.com
> <mailto:Users at lists.ironpython.com>
> >
> http://lists.ironpython.com/listinfo.cgi/users-ironpython.com
> >
> >    _______________________________________________
> >    Users mailing list
> >    Users at lists.ironpython.com
> <mailto:Users at lists.ironpython.com>
> >
> http://lists.ironpython.com/listinfo.cgi/users-ironpython.com
> >
> >
> >
> ------------------------------------------------------------------------
> >
> > _______________________________________________
> > Users mailing list
> > Users at lists.ironpython.com
> >
> http://lists.ironpython.com/listinfo.cgi/users-ironpython.com
> >
> >
>
>
>  --
>  http://www.ironpythoninaction.com/
>  http://www.voidspace.org.uk/blog
>
>
>  _______________________________________________
>  Users mailing list
>  Users at lists.ironpython.com
> http://lists.ironpython.com/listinfo.cgi/users-ironpython.com
>
_______________________________________________
Users mailing list
Users at lists.ironpython.com
http://lists.ironpython.com/listinfo.cgi/users-ironpython.com