What is marketing?
Lulu of the Lotus-Eaters
mertz at gnosis.cx
Mon Sep 8 13:57:41 EDT 2003
Alex Martelli <aleax at aleax.it> wrote previously:
|Many techies think of "marketing" as a dirty word because it's so often
|misused as an inappropriate synonym for "selling".
marketing
1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from
producer to consumer.
--------------------
The American Heritage (r) Concise Dictionary of the English Language,
Third Edition. Copyright (c) 1992 Houghton Mifflin Company.
In other words, 'marketing' is a synonym for 'selling' (commercially).
The neutral word that Alex is looking for is 'promotion', which has a
subtle but important difference from the dirty word.
Yours, Lulu...
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