What is marketing?

Lulu of the Lotus-Eaters mertz at gnosis.cx
Mon Sep 8 19:57:41 CEST 2003


Alex Martelli <aleax at aleax.it> wrote previously:
|Many techies think of "marketing" as a dirty word because it's so often
|misused as an inappropriate synonym for "selling".

  marketing
  1. The act or process of buying and selling in a market.
  2. The commercial functions involved in transferring goods from
     producer to consumer.
  --------------------
  The American Heritage (r) Concise Dictionary of the English Language,
  Third Edition.   Copyright (c) 1992 Houghton Mifflin Company.

In other words, 'marketing' is a synonym for 'selling' (commercially).

The neutral word that Alex is looking for is 'promotion', which has a
subtle but important difference from the dirty word.

Yours, Lulu...

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