What is marketing?

Lulu of the Lotus-Eaters mertz at gnosis.cx
Mon Sep 8 19:57:41 CEST 2003

Alex Martelli <aleax at aleax.it> wrote previously:
|Many techies think of "marketing" as a dirty word because it's so often
|misused as an inappropriate synonym for "selling".

  1. The act or process of buying and selling in a market.
  2. The commercial functions involved in transferring goods from
     producer to consumer.
  The American Heritage (r) Concise Dictionary of the English Language,
  Third Edition.   Copyright (c) 1992 Houghton Mifflin Company.

In other words, 'marketing' is a synonym for 'selling' (commercially).

The neutral word that Alex is looking for is 'promotion', which has a
subtle but important difference from the dirty word.

Yours, Lulu...

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