Comments on Python Redesign

Alex Martelli aleax at aleax.it
Mon Sep 8 11:56:38 CEST 2003


Lulu of the Lotus-Eaters wrote:

> "Tim Parkin" <tim.parkin at pollenationinternet.com> wrote previously:
> |Please could we move this discussion to one of the appropriate lists as
> |well.  I suggest python-marketing to begin with.
> 
> A marketing list is just not an appropriate forum for discussing
> redesigning the main python website.  The page www.python.org just
> simply should not be driven primarily, or even significantly, by
> "marketing" issues... it's us developers who use it, in the overwhelming
> majority.

So, you're asserting that the target audience of the site IS and SHOULD BE
"developers".  Surprise, surprise: this assertion IS "a marketing issue".
Marketing BEGINS with the identification of target audiences and the
products and services that will best meet the target audiences' need.

Many techies think of "marketing" as a dirty word because it's so often
misused as an inappropriate synonym for "selling".  Using words properly,
marketing is a perfectly legitimate and important activity: identify
who you're addressing, address their needs through appropriate products
and services, communicate to them that your products and services do
address their needs, listen to their feedback and adjust your products
and services to meet their needs even better, look for other audiences
that might get their needs met by your products and services possibily
with some modifications.


Alex





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