[python-win32] ? App distribution for those not having python installed ?

[Ray Pasco]

I'm happy to say I'm ready to distribute my first python app
which is self-contained using Installer.  But, since it doesn't need
python to be installed on the target (Win) platform, how can the
distribution install .EXE program run without python ?  

I'm assuming I'll be using wininst to create a self-installer .EXE
and want the app to be installed somewhere in "C:\program files",
chosen by the user at install-time, and not the 
"Python22\Lib\site-packages".  
directory.  An example would be most helpful !