[EuroPython] Banners and Google

Jean-Marc Orliaguet jmo at ita.chalmers.se
Mon Feb 7 10:33:32 CET 2005

Stefano Masini wrote:

> Hello dear Europython organizers, thanks for your job.
> I just want to spend a few words about banners.
> Wouldn't it be usefull to have a "Links" section, where all the 
> banners of all the sponsors are shown?
> This way we would give Google a better chance to correctly index the 
> europython website, I think. I'm not sure whether server-side rotating 
> banners present a fair view to Google. It probably is limited to the 
> banner that is shown when the spidering happens.
> Personally I liked last year's solution where all the sporsors where 
> listed in the home page. That gave terrific feedback to google, and 
> since europython.org was ranked 8/10, I think sponsors must have been 
> happy too.
> But I do realize that this year's website is *a lot* better looking, 
> and listing all the sponsors in the home page would probably not be 
> appropriate.
> That's my 2 cents...
> ciao
> stefano


Would it make sense for Google to index image ads throughout the site 
instead of having all of them gathered on a same page? The top banner is 
rotating indeed, but there is also a space reserved under "Sponsors:" 
(left-column -bottom) for local banners, that are not rotating and that 
are different depending on the page that visitors are looking at.

So you can have Sponsor1 in "Tracks", Sponsor2 and Sponsor3 in "Events", 
Sponsor4 in "Events keynotes", etc.... These are just portlets located 
in different folders and at any place you can choose to override those 
located "above" in the site structure. There can be 1 or 10 ads per page 
or whatever.

It is also possible to gather all image ads on a same page but their 
visibility will be higher if they are spread across the entire site I 
guess.. Also it makes it possible to associate ads to a context.

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